About Us

At Spruce, we humbly consider ourselves a new-fashioned flower design studio.

While rooted in exceptional design and good old-fashioned service, we are driven by innovating and improving the experience of sending flowers. From creating a website that makes it easy to order from our collection online, to providing custom arrangements with our "Creative Director" option, we want to make sure the process of ordering flowers with Spruce is above and beyond the industry standard.

We employ technology to communicate with our customers at every step of the order process, from sending a photo of the "Creative Director" bouquet you've trusted us to make for you, to sending the lucky recipient a heads-up text when we're on our way with their delivery and confirming the delivery with the sender by email upon completion.

DESIGN

Our simple and organic approach to design relies on allowing the flowers to do what they do best: make us feel good while bringing beauty into our lives.

We are (super!) passionate about flowers and live to share our love of flowers with others through each and every arrangement our design team carefully assembles.

Whether we are creating a custom arrangement or collaborating over flowers for your special event, or helping you select the right plant, we love to witness the joy and wonder that flowers and plants bring to our lives.

OUR EVOLUTION

Spruce was founded by Amy Backman and opened its doors for the first time back in the Spring of 2010 in the 48th and Chicago neighborhood in Minneapolis - three years later our second location, The Spruce Flower Bar, was opened in 50th & France in Edina. As retail trends changed Spruce evolved too and in 2017 Spruce reduced its physical retail footprint and relocated into a studio location in North East Minneapolis. The resulting transition into an online design studio positioned us perfectly when Covid19 turned retail on it head!

In 2020, Amy retired and Simon took over the creative direction at Spruce. Simon's backgound in horticulture and interior landscape design has helped Spruce evolve and grow resulting in the need for additional cooler capacity, so we moved again into our present beautiful studio space in the Fisk Buidling. Centally located between Highway 280 and 35W, we a perfectly positioned to cover the entire Minneapolis and St Paul metro area with ease.

Looking forward, Spruce continues to evolve, bringing fresh flowers and plants to our customers across the Twin Cities metro, providing refreshing designs and superior quality products with flair and always with the customer in mind.