At Spruce, we humbly consider ourselves a new-fashioned flower design studio. While rooted in exceptional design and old-fashioned service, we are driven by innovating and improving the experience of sending flowers. From creating a website that makes it easy to order from our collection online, to providing custom arrangements with our "Creative Director" option, we want to make sure the process of ordering flowers with Spruce is above and beyond the industry standard. We employ technology to communicate with our customers at every step of the order process, from sending a photo of the "Creative Director" bouquet you've trusted us to make for you, to sending the lucky recipient a heads-up text when we're on our way with their delivery.
A NEW-FASHIONED APPROACH TO FLOWER DELIVERY
Our simple and organic approach to design relies on allowing the flowers to do what they do best: make us feel good while bringing a little beauty into our lives. We are (super!) passionate about flowers and live to share our love of flowers with others through each and every arrangement our design team carefully assembles. Whether we are creating a custom arrangement or collaborating over flowers for your special event, or helping you select the right plant we love to witness the joy and wonder that flowers and plants bring to our lives.
Chicago Avenue (Minneapolis) 2010 - 2016
France Avenue (Edina) 2013- 2018
Northeast Minneapolis 2017 - Today
Spruce opened its doors for the first time back in the Spring of 2010 in the quaint neighborhood of 48th and Chicago - the part of South Minneapolis our founder Amy Backman called home. For years, she had been passively searching for the perfect location to open her first shop. Opportunity presented itself and she formally created a business plan, received funding, and quit her corporate career (during a recession) to open Spruce's first store. It was here at our Flower Bar that we held our first flower arranging classes, a program which has grown and expanded with each new location! In 2013, opportunity knocked again, this time at the preeminent shopping district at 50th & France. We found the perfect sliver of a space and built our display cooler into the front window to surprise and delight people as they strolled down France Avenue.
After managing two locations, and realizing that the bulk of our business was shifting toward online and phone orders, we decided to begin to reduce our retail footprint. We moved from our Chicago Avenue location to our spacious studio in 2017 and have been delivering flowers, hosting classes, and designing events there ever since. In 2020, Amy retired, Simon May and Dean Miller entered stage left to continue and build on the foundations of success that Amy had built.
Looking forward, Spruce continues to evolve, bringing fresh flowers and plants to our customers across the twin cities metro, providing refreshing designs and superior quality products with flair and always with the customer in mind.
THE SPRUCE TEAM
Simon started his career working for a florist west of London in the UK, after graduating from studying horticulture. Having worked on large scale events all over the south of England, Simon craved a slightly more regular work patten and diversified his career into interior landscaping where he became an award winning designer. Throughout his career Simon has travelled extensively throughout the USA, giving talks on design trends, which ultimately led him to relocating from London to Minneapolis in 2013.
Simon has dedicated his career to spreading his passion for flowers, plants and connecting people with nature. He is on the board of Green Plants for Green Buildings, which is a 501c dedicated to promoting Biophilia in the built environment though the provision of education for Architects and Designers.
In 2020, together with with his business partner Dean Miller, Simon took over the creative direction at Spruce. Simon is inspired by good design, whether classic, modern or organic, Simon leads our team of talented floral designers to deliver artistically crafted flower arrangements in the Twin Cities.
Outside of flowers, Simon is energized by music, although he can't hold a note to save his life! He loves being outdoors, enjoys hiking and travel.
favorite Pandora station: currently - Lemon Jelly Radio.
Dean started his career in the US Navy, where he went to school for accounting! At the end of his contract, he settled down in San Diego, CA initially working in accounting, until he was convinced his personality would be better suited to sales. Originally from Ohio, Dean came back to the midwest in 1998. Dean had several sales positions over the last couple of decades including being the Director of Sales for an assisted living community. Dean thrives on giving exemplary levels of customer service and creating the best possible client experience.
In 2020, together with with his business partner Simon, Dean joined the Spruce team to lead its accounting and customer experience. Dean loves flowers and is a keen gardener. He's excited to work with products that brings so much joy everyday.
Outside of flowers, Dean likes to work out, travel and spend time with friends.
favorite Pandora station: What? Who is Pandora?
With over 10 years of floral design under his belt and a degree in landscape design, specializing in corporate design, Kyle is our go-to guy for modern and structural arrangements perfect for a business setting. As our Flower Buyer, Kyle also sources quality flowers from all over the world to fill our coolers each week. Kyle also gets a big kick out of decorating for the Holidays, and starts right about the time the first leaves start to change colors. He is our wreath master and loves helping people make their own wreath masterpieces.
favorite Pandora station: John Mayer, which everybody has been instructed not to touch
Kristin joined the Spruce team after a career in pre-school teaching and hospitality. Kristin is the glue that holds the Spruce team together. A master of juggling and prioritizing, she organizes the delivery schedules and keeps the team supplied with hard goods and cooler inventory. As well as building on her studies in Art and Design, she is blossoming into being a creative floral designer at the same time!
Outside of Spruce, Kristin is an accomplished baker and enjoys spending time outside, especially tending her Dahlias and veggie garden.
favorite Pandora station: Billie Holiday
Matt takes great pride in his role as our delivery driver. He has proclaimed himself "World's Best Delivery Driver" and we're thinking of getting him a cape!
He also loves writing jokes for radio personalities, mostly in English, but he is also fluent in Spanish.
what's playing in the van: Any sport radio