At Spruce, we humbly consider ourselves a new-fashioned flower design studio. While rooted in exceptional design and good old-fashioned service, we are driven by innovating and improving the experience of sending flowers. From creating a website that makes it easy to order from our collection online, to providing custom arrangements with our "Creative Director" option, we want to make sure the process of ordering flowers with Spruce is above and beyond the industry standard. We employ technology to communicate with our customers at every step of the order process, from sending a photo of the "Creative Director" bouquet you've trusted us to make for you, to sending the lucky recipient a heads-up text when we're on our way with their delivery.
A NEW-FASHIONED APPROACH TO FLOWER DELIVERY
Our simple and organic approach to design relies on allowing the flowers to do what they do best: make us feel good while bringing a little beauty into our lives. We are (super!) passionate about flowers and live to share our love of flowers with others through each and every arrangement our design team carefully assembles. Whether we are creating a custom arrangement or collaborating over flowers for your special event, or helping you select the right plant we love to witness the joy and wonder that flowers and plants bring to our lives.
Chicago Avenue (Minneapolis) 2010 - 2016
France Avenue (Edina) 2013- 2018
Northeast Minneapolis 2017 - Today
Spruce opened its doors for the first time back in the Spring of 2010 in the 48th and Chicago neighborhood - three years later the Flower Bar was opened in 50th & France. As retail trends changed Spruce evolved too and in 2017 Spruce reduced its physical retail footprint and relocated into its current Studio location in North East Minneapolis and transitioned into an online store. In 2020 our founder Amy Backman retired and transitioned the ownership to Simon May and Dean Miller to continue on the foundations of success that Amy had built.
Looking forward, Spruce continues to evolve, bringing fresh flowers and plants to our customers across the twin cities metro, providing refreshing designs and superior quality products with flair and always with the customer in mind.
THE SPRUCE TEAM
Simon started his career working for a florist west of London in the UK, after graduating from studying horticulture. Having worked on large scale events all over the south of England, Simon craved a slightly more regular work patten and diversified his career into interior landscaping where he became an award winning designer. Throughout his career Simon has travelled extensively throughout the USA, giving talks on design trends, which ultimately led him to relocating from London to Minneapolis in 2013.
Simon has dedicated his career to spreading his passion for flowers, plants and connecting people with nature. He is on the board of Green Plants for Green Buildings, which is a 501c dedicated to promoting Biophilia in the built environment though the provision of education for Architects and Designers.
Simon leads the creative direction at Spruce and is inspired by good design, whether classic, modern or organic.
Outside of flowers, Simon is energized by music, although he can't hold a note to save his life! He loves being outdoors, enjoys hiking and travel.
favorite Pandora station: currently - Lemon Jelly Radio.
Dean started his career in the US Navy, where he went to school for accounting! At the end of his contract, he settled down in San Diego, CA initially working in accounting, until he was convinced his personality would be better suited to sales. Originally from Ohio, Dean came back to the midwest in 1998. Dean had several sales positions over the last couple of decades including being the Director of Sales for an assisted living community. He thrives on giving exemplary levels of customer service and creating the best possible client experience.
Dean loves flowers and is a keen gardener. He's excited to work with products that brings so much joy everyday.
Outside of flowers, Dean likes to work out, travel and spend time with friends.
favorite Pandora station: What? Who is Pandora?
Originally hailing from North Dakota with over fifteen years of floral design and event planning experience, Ashley loves a good wedding! Fulfilling a brides dream or making an event totally memorable with flowers is what makes Ashley get out of bed each morning.
Outside of the studio Ashley is a self confessed plantaholic and has an adorable cat named Beep!
favorite Pandora station: What a loaded question... my go to is La Bouché Radio!
Erin is a talented florist with extensive experience in event work, arranging flowers is one of Erin's many talents they have a keen eye for detail and loves exploring and fulfuilling our Creative Directors.
Outside of Spruce, Erin is a Yoga Instructor, Skater and is a talented circus performer.
favorite Pandora station: Janelle Monáe
Matt takes great pride in his role in Horticultural Logistics. He has proclaimed himself "World's Best Delivery Driver" and we're thinking of getting him a cape!
He also loves writing jokes for radio personalities, mostly in English, but he is also fluent in Spanish.
what's playing in the van: Any sport radio